As a licensed product of Playgroup Enterprises Inc, this Seiko Playboy got to put the famous rabbit on the dial.  Model reference 4300-7053.

HOW DO WE DATE THIS WATCH?

From the serial number on the case back we can accurately date this watch to being made in August 1977.  Although the looks and Playboy association might look like an 1980’s watch, we have found the same watch in the 1976 Seiko catalogue.

CONDITION

While the marketing on this watch probably wouldn’t get commissioned today, the watch itself speaks of the times in which it was made.  Quartz watches had only been around for about 7 years, introduced by Seiko in 1969, and they had proved popular.  And it wasn’t because they were cheap – this Playboy watch with just two hands was about twice the price of a Seiko 6139 automatic chronograph watch in the same year.  But they were accurate, reliable and easy to own, and Seiko lead the way.  The calibre 43A on this watch even has a trimmer, which is used in quartz watches to adjust their performance to yet still improve it.  We will install a brand new battery before sending the watch out to the new owner.  The dial is clean, with no recognisable Seiko branding save for a tiny logo at 6 for the Diani factory.  The crown has a black stone set into it, just like the ones in the original brochure, so is likely to be original.  The leather strap is new, and could be swapped for a different colour or material if preferred.

This watch will be supplied with our branded presentation box and our Certificate of Authenticity.

Please see the HD video for more detail.  All photos and videos are part of the description and are of the actual watch unless mentioned.  We do not photoshop any pictures, and the images are copyright of birthyearwatches.com and should not be used without permission.

​SIZE

Width with crown  27.7 mm

Width without crown  25.5 mm

Between lugs  18 mm

Lug to lug length  32.9 mm

Case Thickness  7.7 mm

All sizes are approximate.  The watch is photographed on a wrist of 190mm/7.5 inches.

Included with this watch is a 3 month guarantee and free delivery to UK addresses.  If you live outside the UK we can still deliver to most countries.  Please see our Worldwide Shipping information, or Contact Us.   Payment can be made by most credit or debit cards, bank transfer or PayPal.

From 1st September 2021 we will be planting a tree for every watch we sell, working with the International Tree Foundation (Est 1922) to make this business positive on carbon.  By buying anything pre owned you are effectively reusing what already exists, but this takes it further and makes us feel good.

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