Gucci made some of the most desirable dress watches of the late 1990’s.  Model reference 9040M


The 9000 series were the best sellers in the Gucci range and we have a book on 1997 quality watches showing the 9045 model (ladies version of the 9040M).  This watch is likely to have been made circa 1997.


The Gucci brand divides people.  If this Swiss watch had Zenith on the dial then watch fans might take this watch seriously, as they associate Gucci with fashion.  But the specifications and build quality, as well as the original selling price, all would be in line with something like Longines or Zenith.  Both case and bracelet are stainless steel with gold highlights.  The bezel is also gold, but we can not see any wear through the plating – the book refers to this as yellow precious metal rather than plated, so it is likely to be unhallmarked gold but we could not guarantee this.  Inside the caseback is the notification that the case is steel and 10m gold plated, but while we can see some very light wear on the bracelet links showing they are plated we can see none on the bezel.  The movement is a seven jewel ETA 955.412, as used in many different good Swiss watches, and it will be fitted with a new battery before being sent out.

This watch will be supplied with our branded presentation box and our Certificate of Authenticity.

Please see the HD video for more detail.  All photos and videos are part of the description and are of the actual watch unless mentioned.  We do not photoshop any pictures, and the images are copyright of and should not be used without permission.


Width with crown  37.8 mm

Width without crown  34.6 mm

Lug to lug length  41.0 mm

Case Thickness  7.4 mm

Bracelet will fit a maximum wrist size of 180 mm.  The bracelet can be sized for you if you give us your wrist size when placing the order.

All sizes are approximate.

Included with this watch is a 3 month guarantee and free delivery to UK addresses.  If you live outside the UK we can still deliver to most countries.  Please see our Worldwide Shipping information, or Contact Us.   Payment can be made by most credit or debit cards, bank transfer or PayPal.

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