A scarce Heuer Executive watch from the time when TAG  had just bought Heuer.  When new, these were five times the price of a Heuer 1000. Reference 915.413


The Executive range was launched in 1985, the last year of the Lemania/Piaget ownership of Heuer.  Techniques d’Avant Garde got involved, and TAG Heuer was born also in 1985.  This watch has Heuer dial, crown and case back but a TAG Heuer bracelet – as TAG were introducing the brand they did use up all the Heuer only parts, so these watches with some Heuer and some Tag Heuer parts are known as transitional watches.  The 1986 brochure featured a watch with TAG Heuer branding on the dial, so this watch is either late 1985 or early 1986


The Heuer Executive was pure 1980’s excess.  The bi metal design, thin ETA quartz movement and size all shout 1980’s, but this design was the forerunner of the S-EL (Sports Elegance) range as Heuer and then Tag Heuer moved into more expensive watches.  This Series 1 watch really is in good condition, with just a slight marking to the luminous quarter of the bezel.  The satin finished solid link bracelet, with gold plated pins, is good and a decent length.  The quick set date works, and the unidirectional bezel turns correctly.  The design of this watch, with a lumed bezel, and with a screw down crown (signed Heuer) and a 200m water resistance rating when new made this a genuine divers watch.  The slim design wouldn’t catch a shirt cuff like a conventional divers watch does.

This watch will be supplied with our Certificate of Authenticity.

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Width with crown  37.1 mm

Width without crown  34.5 mm

Lug to lug length  35.1 mm

Case Thickness  7.2 mm

Bracelet will fit a maximum wrist size of 191 mm

All sizes are approximate.

Included with this watch is a 3 month guarantee and free delivery to UK addresses.  If you live outside the UK we can still deliver to most countries.  Please see our Worldwide Shipping information, or Contact Us.   Payment can be made by most credit or debit cards, bank transfer or PayPal.